It’s been a few weeks now since Adobe announced their new Creative Cloud platform which did away with perpetual software licenses and angered a great deal of its customer base. In an article published on the Adobe Blogs site, Adobe has responded to the criticism and skepticism in much the way that you would expect. While they acknowledge the potential problems & concerns of their customer base, they’re hardly backing off of their choice to push forward with Creative Cloud, and rightfully so (if you ask me).
The three main concerns that Adobe addresses in that article are file access, the concern(s) of the photography segment of its user base, and the idea that there are some people out there that don’t want to rent their software, they’d rather own it. Here is the long-and-short of what they’re saying:
Adobe is aware of the concern over users not being able to access their files created with the CC product line, providing that the user ends their subscription at some point. Their response is simple and unimpressive… They’re working on it. While it’s great that Adobe is listening, this is something that should’ve been addressed out of the gate and could’ve gone a long way in terms credibility with its users. My hope is that Adobe addresses this soon and provides a fair and easy solution for all users.
Concerns from Photographers
One of the biggest cries against Creative Cloud has been heard from the photography community. Many users are upset with Adobe because they claim that the CC product offerings simply aren’t cost-effective to those who only use one program, like Photoshop or Lightroom. Surprisingly, Adobe is choosing to address this specifically and states in the above mentioned article that “we are looking at potential offerings that recognize the photography community – because it is so broad – has some unique needs.” What this says to me is that Adobe recognizes that their bread is buttered by the Photoshop user base, and that a vast majority of those users are photographers. Hopefully they are looking into photo-specific subscription options and/or the possibility of offering Photoshop as a standalone product of some sort. Time will tell, but it’s nice to see that they’re paying attention.
The “I Wanna Own My Software” Crowd
This part of the article is exactly what I expected from Adobe. They basically acknowledge the concern, but simultaneously dismiss its validity. Honestly, what else could they do? They’ve made the choice to move to Creative Cloud exclusively, and they’re not backing off. If there’s a silver lining for the curmudgeons in this article, I guess it comes from the part where Adobe says “We understand this is a big change and for customers who are not yet ready to move, we will continue to offer CS6 products through our reseller partners and Adobe.com.” What this says to me is “We hear ya, and we’ll give you this pacifier until you quit crying, but ultimately you’re not changing our minds!”
I think this was more of a PR move by the company to show the user base that they’re listening. By sitting in silence the past few weeks it has appeared to many that Adobe had just dropped the hammer without so much as thinking about the repercussions that would occur as a result. However, if you actually read the article you’ll notice that it actually says nothing of significance, really. Honestly, I don’t blame them a bit for doing a little damage control, but ultimately it’s up to the users when it comes to whether or not they choose to go along with this new direction. Only time will tell.